EU Tightens Rules on Greenwashing: What Companies Need to Know
What is greenwashing? Greenwashing occurs when companies mislead consumers or investors about their environmental impact, presenting themselves as more eco-friendly than they truly are. For example, the company may be engaging in greenwashing if a product’s packaging uses unregulated terms like "clean" and "eco-friendly"—words that imply sustainability without actual certification. This practice poses significant risks, especially as Environmental, Social, and Governance (ESG) becomes a priority ...