Purpose-driven consumers skeptical of data privacy, food labeling and brands’ ethical stewardship represent US$1 trillion risk to businesses that are not prioritizing reputational trust and transparency-by-design. What does you business need to know about the conscious consumer? Read our 2019 Reputation Trust Index Executive Summary.
Key survey findings include:
82% of consumers research companies before making purchases
65% of consumers ranked data privacy as the most important corporate social responsibility (CSR) value
36% of consumers ranked a Financial Service data breach as the most pressing company crisis
64% of consumers would spend more to save the environment
60% of consumers demand public responsibility more so than financial repercussions