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2019 SAI Global Reputation Trust Index Executive Summary

Purpose-driven consumers skeptical of data privacy, food labeling and brands’ ethical stewardship represent US$1 trillion risk to businesses that are not prioritizing reputational trust and transparency-by-design. What does you business need to know about the conscious consumer? Read our 2019 Reputation Trust Index Executive Summary. 

Key survey findings include:

  • 82% of consumers research companies before making purchases

  • 65% of consumers ranked data privacy as the most important corporate social responsibility (CSR) value  

  • 36% of consumers ranked a Financial Service data breach as the most pressing company crisis

  • 64% of consumers would spend more to save the environment

  • 60% of consumers demand public responsibility more so than financial repercussions